Created for a new release from Zagg for their Invisible Shield screen protector, this playful press kit was packaged as a gritty, weathered survival pack for the Zombie Apocalypse. An unpacking video released on YouTube, framed as a post-apocalyptic scavenger hunt, educated consumers about the product while drawing them in with the custom-designed presentation box, an unconventional and unforgettable way of communicating brand information.
