This two-pronged marketing program developed and implemented in Fry’s Electronics stores consisted of a stand-alone corrugate merchandiser and an interactive counter display. With detailed info graphics, the countertop display educated the customer about the product on display, a base weight scale and an arm blood pressure monitor, and allows the customer to test out some of the technology for themselves. It was built of a durable plastic material meant to withstand prolonged interaction with customers, while the floor display is constructed of corrugate, making it both more economic and easier to move within the store, while still proving to be a reliably lasting permanent display.
