Universal wanted to rebrand its in-store permanent displays throughout its entertainment departments in Best Buys in Canada and turned to Cornerstone. With multiple challenging project directives to meet, including accommodating a greater number of SKU’s within a reduced square footage and highlighting the retail product of multiple studios. We delivered a completely reinvented Entertainment Center, creating numerous opportunities for consumer/brand interaction by including value bins, endcaps and standalone four-cornered displays. The reorganization of the space improves traffic flow and creates a sleeker, more visually-pleasing brand aesthetic.
