Royal Canin Merchandising Program

Image of the Royal Canin Merchandising Program

Cornerstone is adept at creating multi-faceted branding campaigns that clearly convey our client’s brand while promoting their product. When the premium pet food company, Royal Canin, was looking to increase consumer awareness about their product at several new national retailers, they came to Cornerstone. A cost effective use of materials, combined with advanced manufacturing processes, created the right balance for the campaign roll-out. Injection molded parts provided an opportunity to optimize shelf space while maintaining product organization inside the crowded pet store environment. The program also included elements that were distributed into Veterinarian lobbies across the nation to position the brand in front of a captive audience.